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August 2014 



A Stafford business has boosted its management team with a new appointment. 

Picture of James Bateman next to a Green AudiFormer technician James Bateman took up the role as sales manager at Stafford Audi last week, bringing with him more than six years of experience within the motor trade.
The 27-year-old has worked for family owned and run Swansway Group for six years, and joins Stafford Audi from Crewe Seat, where he had been sales manager for the last two years.
James began his career in the motors industry straight from school when he started work for a local garage as a technician, before joining Swansway a short time later.
He said: “I joined Swansway as a trainee technician, but then I also started working weekends for the sales team.” 
“It was a conscious decision to move into sales. I had been doing the two roles side by side for a few months when the hard work paid off and I secured a full time role as a sales executive.”
After two years, James was promoted to sales manager. Now with a move to Stafford Audi he has a very clear idea of what comes next.
“Swansway has three Audi sites each with an excellent reputation and known for their high levels of customer care.  I want to maintain the extremely high standards already in place and hopefully become the number one Audi dealership in the country.”
But the new dad will have his hands full. He and fiancée Stephanie have a wedding to plan for next July and seven month old Charlie is keeping the couple busy.
“I am thrilled to be working for such a prestigious brand as Audi, and along with my colleagues am really looking forward to delivering the very best in customer service. I’m very much looking forward to getting to know our customers, and hoping to welcome many more.” 
Head of Business at Stafford Audi, Phil Drury, said: “James is a welcome addition to the team and we’re delighted he agreed to join us at Stafford Audi.” 
“Quality is still what counts as far as the customer is concerned and I feel sure that James is the right man to offer an excellent customer journey for both existing and new customers.” 
Stafford Audi is located in a £2.5m centre on the Prime Point 14 development just off junction 14 of the M6.